Let's Play Dress Up

For Big Sister Swap’s first London billboard campaign, I led the art direction and production. Featuring Louise May, the campaign redefines what ‘playing dress up’ can look like without harming the planet. 

 

Playing on the nostalgic memories of playing dress up, the campaign highlights the beauty of experimenting with your style and the joy clothing can bring. Using playful graphic design, Big Sister Swap helps you morph into a real life doll, challenging the culture of disposability and redefining what sustainable dress-up means today.